It's absolutely aimed at tweens, basically giving them a primer on adulthood and the patriarchy, but adults can definitely still enjoy it because it's funny and stylish and smart. It does hit all its themes and metaphors very directly so the kids will get it, but it makes a point of doing that with everything (the rules of the world, characters' emotional arcs etc) so it doesn't feel jarring, it feels like it makes sense that a Barbie movie would do everything like that. And also, it does treat tweens with respect and as intelligent young near-adults, it doesn't talk down to them or shy away from stuff or pull any punches, so it deals with a lot of deep stuff honestly even if it's in a very straightforward, fairly basic manner.
Rating: Really good.
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